Physical Activity Campaign
The Centers for Disease Control and Prevention (CDC) developed a campaign called "Physical Activity. The Arthritis Pain Reliever." This campaign promotes physical activity as a method of arthritis self-management. Physical activity can have an important and beneficial effect on arthritis pain and associated disability. Research conducted on behalf of the CDC showed that the campaign audience, lower-income African American and Caucasian persons with arthritis, aged 45 to 64, identifies pain relief as a key concern and is open to learning more appropriate arthritis self-management techniques.
The aim of the campaign is to encourage audiences to begin or increase participation in moderate physical activity. Campaign materials are designed to:
- Raise awareness of physical activity as a way to manage arthritis pain and increase function.
- Increase understanding of how to use physical activity (types and duration) to ease arthritis symptoms and prevent further disability.
- Enhance the confidence or belief of persons with arthritis that they can be physically active.
- Increase trial of physical activity behaviors.
Campaign materials provide the following message. If you have arthritis, here's what to take. Take a walk. A swim. A bike ride. Studies show that 30 minutes of moderate physical activity, three or more days a week, can help reduce arthritis pain. You could be feeling better in four to six weeks.
The campaign takes place in identified areas of the state for one month. Radio announcements, newspaper advertisements, and placement of brochures and posters will be conducted for one month in the identified areas.
Page last updated: April 9, 2017