Operations Branch

The WIC (Women, Infants, and Children) Operations Branch actively collaborates with the other branches of the Alabama WIC Program on a regular basis. In fact, the function of WIC Operations is such that it is the only branch that is fully intertwined with all of the other responsibilities of the Alabama WIC Program. It has a direct correlation to the successful execution of the varied tasks of the other branches of the WIC program. Although WIC Operations has very little direct interaction with the WIC participant, it is an integral part of the local WIC clinic operations via the services that are provided.

WIC Operations is responsible for the Alabama application of the Crossroads Management of Information Systems. This system was developed through a collaborative effort of a consortium of southeastern states which includes: Alabama, North Carolina, Virginia, and West Virginia. Crossroads is a web-based system that utilizes new and emerging technologies and is used by all Alabama WIC clinics to expedite most aspects of the WIC participant clinic experience.

In addition, duties of WIC Operations include providing specific report information to local clinics and public health area offices; reporting to the USDA Food and Nutrition Service; day-to-day telephone contact with area and clinic staff; assisting the other branches of the Alabama WIC Program and interacting with our counterpart branches of other state WIC programs. WIC Operations is also the liaison with the food instrument contractor, the infant formula contractor, the Bureau of Information Technology, and the Crossroads User Group Executive Steering Committee. We are dedicated to constantly researching and instituting means by which both the Alabama WIC Program participant and the clinic staff can be better served.

Some of the information provided by WIC Operations includes the following:

  • Food Instruments Processed: There were approximately 5,742,327 food instruments processed by the contract bank in Fiscal Year 2016.
  • Formula Purchased by WIC Participants: There were approximately 363,742 cans of infant formula purchased on food instruments each month by WIC participants in Fiscal Year 2016.
  • Participation: WIC served an average of 132,789 participants each month in Fiscal Year 2016.
  • WIC serves participants statewide in approximately 94 clinic sites.

Page last updated: July 14, 2017