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ALPHTN-Special Projects: Generation Rx

Generation Rx

Harrison School of Pharmacy Students
Auburn University
March 2014

Gerneratino Rx

Generation Rx is an initiative that is a part of the American Pharmacists Association. The initiative is designed to educate and increase awareness of prescription medication abuse. The goal is to encourage health care professionals, community leaders, parents, college students and teens to take action against prescription drug abuse and misuse. We hope that this video is beneficial and that you are able to use it to spread awareness of this growing issue.

Generation Rx Today

This prescription drug addiction skit, “Generation Rx Today”, was produced with the goal of making a lasting impact on audiences of all ages. All of the stories are based on true events of addiction to Adderall, Xanax, Lortab, and OxyContin, which are some of the most commonly abused medications. Each committee member that you will see in the video is telling the story of someone’s real life addiction.
(25 minutes)

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References

"American Pharmacists Association ” , APhA-ASP: Generation Rx. 2014. Web. 21 Mar 2014

The videos below are edited versions of the "Generation Rx Today" video with just the story of the individual’s personal addiction and struggle to kick the habit of these four prescription drugs.

Adderall

(6 minutes)
Prescription stimulants, such as Adderall, are often abused by students for studying purposes. This abuse is especially prevalent on college campuses. The National Survey on Drug Use and Health reported in 2009 that 6.4% of full-time college students ages 18 to 22 had used Adderall for nonmedical purposes in the past year.

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References

Substance Abuse and Mental Health Services Administration. Results from the 2010 National Survey on Drug Use and Health: Summary of National Findings, NSDUH Series H-41, HHS Publication No. (SMA) 11-4658. Rockville, MD: Substance Abuse and Mental Health Services Administration, 2011.

Xanax

(4 minutes)
Prescription sedatives, such as Xanax, produce a calming that is beneficial for people who suffer from anxiety but have high risk for developing tolerance, dependence and addiction. Prescription sedatives, especially when combined with alcohol, can have negative effects on your heart, slow your breathing, and even lead to death.

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References

“National Institute on Drug Abuse.” Prescription Drugs: Abuse and Addiction. October 2011. Web. 21 Mar 2014.Prescription Drugs: Abuse and Addiction. October 2011. Web. 21 Mar 2014.

Lortab

(6 minutes)
Prescription painkillers, such as Lortab, will be abused by about 1 in every 5 teens. Since 1999, the rate of overdose death from prescription painkillers has more than tripled.

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References

Prescription Painkiller Overdoses in the US. CDC, 2012

OxyContin

(7 minutes)
Prescription painkillers, such as OxyContin, can be just as addicting and dangerous as using heroin. Each year, more people die from prescription painkiller overdoses than overdoses from heroin and cocaine combined.

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References

17 Prescription Painkiller Overdoses in the US. CDC, 2012

Page last updated: May 13, 2021