Fruits and Veggies

Today, more than 90% of all Americans do not eat their recommended amount of fruits and vegetables. The amounts of fruits and vegetables you need each day may seem daunting, but Fruits and Veggies - More Matters™ has made it easy. Every step taken in eating more fruits and veggies helps you and your family be at their best. Simply eat more!

Fruits and Veggies - More Matters™ is a health initiative that will help you do just that: Practical tips on how to get more fruits and veggies in your family's diet, recipes to make fruits and veggies everyone's favorite, and nutrition information that teaches you how to keep a good balance. Fruits and Veggies - More Matters™ is a simple idea that will make nutrition easier, tastier, and more enjoyable.

There are five simple messages to keep in mind:

1. Fruits and veggies provide the unrivaled combination of great taste, nutrition, abundant variety and, best of all, they come in multiple product forms.

2. Eating fruits and veggies is important for maintaining a healthy weight and may reduce the risk of many diseases.

3. All product forms count toward your daily intake. These include: fresh, frozen, canned, dried and 100% juice.

4. Eating a colorful variety of fruits and veggies provides a wide range of valuable nutrients like fiber, vitamins and minerals.

5. Every step taken towards eating more fruits and veggies and getting more physical activity helps families be at their best.

2018 State Indicator Report on Fruits and Vegetables

The CDC has released the 2018 State Indicator Report on Fruits and Vegetables, which highlights approaches to increase the purchase, supply, and demand of fruits and vegetables in states and communities across the United States. Healthcare practicioners and decision makers can visit the CDC to learn more on using this report to identify strategies to improve access to fruits and vegetables.


  • Fruit and Veggie Tip Sheets - guidelines on eating fruits and vegetables
  • Eat the Colors of the Rainbow - information on proper portioning of fruits and veggies
  • Encourage Kids to Eat More Fruits and Veggies - creative ways to encourage fruits and veggies in children's diets
  • 30 Ways in 30 Days to Stretch Your Food Budget
  • Raw veggies such as carrots, cauliflower, and broccoli make a great after school snack. Keep a variety of cleaned, cut, and ready-to-eat vegetables in plastic bags in your refrigerator.
  • Sliced fruit and veggies will stay fresh in school lunches when packed in plastic bags. Don't forget to include both fruit and veggies!
  • Kids love mini carrots. Here's a tip--divide larger bags into individual servings and store in plastic bags. Then they're ready to drop into lunch bags every day!
  • Chunks of pineapple, bananas, and kiwis make great kabobs that can be frozen. Store in freezer bags for quick snacks.
  • Raisins and other dried fruit like apricots, cranberries, apples, blueberries - even bananas - are a perfect "go-anywhere" snack for kids!


To find a variety of delicious and easy recipes with fruits and vegetables, visit Fruits and Veggies - More Matters.™ For more recipes using fruits and veggies, visit Healthy Recipes.

Let's Move Salad Bars to Schools

Let's Move Salad Bars to Schools is a grassroots public health effort to mobilize and engage stakeholders at the local, state, and national level to support salad bars in schools. Visit Let's Move Salad Bars to Schools to learn more.

Additional Links

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Page last updated: September 17, 2019